4 Methods for Data Deduplication to Optimize Storage

Dec 5, 2024

In today’s business world, it’s no exaggeration to say that companies are driven by data. The vast amounts of data generated every day have a direct impact on critical decision-making, customer service, and operational efficiency. However, if this ever-growing data is not properly managed, data duplication can occur, leading to wasted cloud storage space and increased operational costs. To address these challenges, it’s essential to understand the importance of storage management and implement efficient data management strategies.

In this post, we will explore the need for effective storage management and introduce four methods for data deduplication to optimize storage.

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1. The Importance of Storage Management

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Source: Freepik

Storage management goes beyond simply securing storage space; it is crucial for maximizing IT cost efficiency and optimizing the operational environment of a business. In particular, data deduplication is a key technology for successful storage management. It helps optimize cloud storage and provides a foundation to adapt flexibly to environments where data is continuously growing.


  • Cost Reduction

By eliminating duplicate data, you can make more efficient use of cloud storage, preventing unnecessary capacity usage and significantly reducing cloud service costs. This leads to a reduction in the need for new hardware purchases or additional storage, allowing for more efficient IT cost management.

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  • Improved Operational Efficiency

Data deduplication enhances data transfer and processing speeds, contributing to increased work efficiency. It is particularly effective during WAN acceleration or backup transfers. For example, when data access time is reduced, workflow becomes smoother, and overall organizational efficiency improves. Additionally, removing duplicate data shortens data recovery times during backup and recovery processes, improving the speed and accuracy of backup tasks.


  • Enhanced Data Security

Duplicate data can increase security vulnerabilities. When the same data is stored in multiple locations, it becomes harder to apply and manage security policies, potentially increasing the risk of data breaches. By eliminating duplicates and organizing data systematically, you can strengthen security and ensure compliance with data regulations.

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2. 4 Tips for Data Deduplication

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Source: Freepik

Data deduplication refers to the process of removing duplicate data to optimize storage usage. Deduplication not only solves storage space issues but also offers practical benefits such as reducing cloud costs and shortening data backup times, ultimately improving overall operational efficiency. In this section, we’ll introduce 4 key methods to effectively leverage data deduplication.


① File-Level Deduplication

File-level deduplication involves detecting identical files and eliminating duplicates by identifying and removing them.

  • How it Works: Using duplicate file detection software such as CCleaner or Duplicate Cleaner, duplicate files are identified based on file name, size, or hash value. Files with the same hash value are retained as a single copy, while the rest are either replaced with reference information or removed, reducing storage usage.
  • Use Case: Many businesses face the issue of multiple versions of the same report or presentation being stored in their internal document management systems. For example, if employees A and B upload the same document into different folders, the system can recognize this as a duplicate and retain only one copy of the file.
  • Advantages and Disadvantages: File-level deduplication is easy to implement and is especially effective with document or text-based files. However, it can be challenging to accurately detect duplicates when only part of the file has changed or when files with different names contain the same content.


② Block-Level Deduplication

Block-level deduplication divides data into smaller blocks and analyzes them more granularly to remove duplicate data.

  • How it Works: The data is split into unique chunks, each assigned a unique hash value. By comparing these hash values, identical blocks are identified, and only the original block is retained while duplicates are either removed or linked via shared references. Block-level deduplication is highly effective for large datasets.
  • Use Case: This method is particularly effective in environments with large files, such as images, videos, and databases. For example, in a video editing company, if both the original and edited versions of a video need to be stored, unchanged blocks can be shared, while only modified blocks are newly stored.
  • Advantages and Disadvantages: Block-level deduplication offers significant savings in storage space and backup time, making it highly cost-effective in large-scale enterprise environments. However, the process of generating and comparing hash values can be time-consuming and requires high-performance hardware, which can be a drawback.


③ Combining Compression and Deduplication

This method combines data compression and deduplication to maximize storage optimization.

  • How it Works: After deduplication optimizes the data by removing duplicates, the remaining data blocks are further compressed to save storage space.
    • Data deduplication reduces duplicates by either deleting identical data or replacing them with references.
    • Data compression encodes repeating patterns in the data to reduce the number of storage bits required.
  • Use Case: In online e-commerce platforms that need to store and manage vast amounts of data, there is a high likelihood of identical or similar files being stored multiple times. For example, when storing product images, deduplication technology can ensure that identical images are not stored multiple times. Only a single copy is kept, compressed, and then linked to the respective product SKUs.
  • Advantages and Disadvantages: The combination of compression and deduplication offers excellent space-saving benefits and can improve data transfer speeds. However, the complex processing involved may lead to slower data recovery times, and small organizations might face higher initial implementation costs.


Establishing Data Deduplication Policies

In addition to technical implementation, establishing systematic management policies is essential for effective data deduplication. By clearly defining data storage and management regulations, organizations can strengthen their management framework and proactively prevent the creation of duplicate data.

  • How it Works: You can set policies to limit the upload of data with the same file name or hash value within the system or introduce automated tools that periodically detect and remove duplicate data.
  • Use Case: By clearly defining internal document management policies, organizations can prevent the creation of duplicate data in advance. For example, policies can be set to automatically block the uploading of the same email attachment or file in shared drives multiple times.
  • Advantages and Disadvantages: Preventing data duplication reduces the storage management burden and strengthens data security, optimizing the organizational data environment. However, maintaining and ensuring the effectiveness of these policies requires continuous monitoring.

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3. Key Considerations in a Cloud Storage Environment

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Source: Freepik

To effectively implement data deduplication in a cloud storage environment, various factors must be considered, including data types, system performance, and security.


  • Data Type Analysis

The effectiveness of deduplication can vary greatly depending on the data type, so it's important to prioritize data that will benefit most from deduplication.

    • Suitable Data Types: Structured data like text files or documents generally show high deduplication effectiveness.
    • Unsuitable Data Types: Pre-compressed ZIP files or encrypted data tend to have lower deduplication efficiency, making it difficult to achieve additional storage savings.
  • System Performance Management

Deduplication tasks can impact the performance of the cloud storage system, so an optimized solution setup is essential.

    • Performance Optimization: Deduplication processes like hash calculations, data analysis, and reference generation consume system resources. As a result, read/write performance may degrade, requiring the use of high-performance hardware or cloud services to support and enhance the system.
    • Task Scheduling: Scheduling deduplication tasks during low workload periods can minimize performance degradation.
  • Security and Encryption

Data security is a critical consideration in the cloud environment. It’s important to plan ahead to ensure deduplication processes do not interfere with security or encryption protocols.

    • Maintaining Security: The integrity and confidentiality of data must be preserved during the deduplication process. To deduplicate encrypted data, a solution that supports both encryption and deduplication is necessary.
    • Encryption Prioritization: Depending on your needs, you can either deduplicate data before encryption to improve performance, or encrypt data first and then perform deduplication.

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4. Looking to Reduce Storage Costs? Choose Rakuten Drive!

Data deduplication is more than just a technology for saving storage space; it’s a key strategy for improving operational efficiency and reducing cloud storage costs. By adopting Rakuten Drive, businesses can effectively solve their data management challenges, achieving both storage optimization and significant cost savings.

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Rakuten Drive offers flexible pricing plans tailored to the size and needs of your business, helping prevent unnecessary expenses. Particularly in fast-growing business environments where data increases rapidly, Rakuten Drive provides customizable cost plans that allow you to manage your budget effectively. With the ability to adjust storage capacity based on data usage, you can easily scale cloud storage up or down as needed, ensuring excellent cost efficiency.

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In addition to saving storage space, Rakuten Drive provides a powerful solution to enhance data security and optimize backup and recovery processes. To protect data from external threats and the risk of data breaches, Rakuten Drive employs robust security measures and advanced encryption technology. This ensures that businesses can maintain data integrity while building a secure storage environment. Thanks to its reliability and stability, Rakuten Drive is recognized as a trusted cloud storage solution in the industry.

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Data deduplication is a core element of cloud storage optimization. Smart data management not only reduces operational costs and improves work efficiency but can also lead to better business outcomes. Rakuten Drive offers tailored cost plans and powerful storage management solutions to maximize productivity in the cloud environment. Let’s start managing your data more efficiently and securely with Rakuten Drive!